Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.
The one format that is driving significantly higher shares on Facebook is videos.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.
Twitter’s decision to remove share counts from its sharing buttons has resulted in an 11% decrease in content sharing on the network.
This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
Nearly nine in 10 US companies with 100 or more employees will use social networks for marketing purposes this year.
Virtually all (95% of) commercial emails generate some email forwarding behavior.
The impact of relevant content continues to grow, while the number of links to a given page remains influential though potentially decreasing in value.