Email marketers are more interested in increasing conversions than in boosting sharing or growing their lists.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.
This infographic from Leisure Jobs illustrates seven aspects of LinkedIn optimization.
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook.
Some Americans say they have contributed directly to the distribution of fake news by sharing it themselves.
The one format that is driving significantly higher shares on Facebook is videos.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Almost two-thirds (64%) of consumers surveyed across six countries – including three-quarters in the US – share content online.