The greatest overall number of users this year are in Brazil, where 41.5 million internet users will access a Facebook account at least monthly.
In Latin America, social networking growth will be slightly below the worldwide average, but still represent a healthy 18.5% increase in users this year.
eMarketer estimates that more than 76 million people in India will use social networking sites at least monthly this year, up 51.7% from last year’s total.
Use of social media sites for social networking is slightly more prevalent, at 89% of marketers this year.
Nearly nine in 10 US companies with at least 100 employees will use social networks for marketing activities this year.
Growth in Facebook users will follow a similar pattern. eMarketer forecasts that Facebook will have nearly 826 million users around the world this year.
The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific.
The mobile phone is helping lift the living standard of India’s masses but most mobile activities are still limited to texting and calling.