Among US Android users polled who had a Facebook app, 63% engaged with the app each day, compared with 36% engagement for those who used WhatsApp.
The most common activity among smart phone shoppers in Q1 was using a store locator (70%).
Mobile-social spend is expected to rise by a CAGR of 30% over the forecast period.
60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.
Virtually all (98%) affluent consumers use the internet to shop and make purchases.
3 in 10 tablet owners say they are very interested in ads appearing in shopping and retail applications, according to new data provided by GfK MRI.
In this infographic, Nielsen takes a look at the digital lives of American moms.