Social Media

e-Strategy Trends’ continually updated collection of social media trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Facebook Ad Cost-Per-Click & Click-Through Rates By Type [CHART]

via marketingcharts.com Facebook Sponsored Stories and Post Ads perform significantly better than Social or Web Ads when measured by click-through rate (CTR), according to June 2012 research from Kenshoo Social and Resolution Media. With high CTRs contributing to lower cost-per-clicks (CPCs), Post Ads have the lowest CPC rates, though Sponsored Stories easily lead in a…

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American Moms’ Social Network Adoption, 2010-2014 [CHART]

via emarketer.com That moms are big-time social network users is demonstrated in study after study. eMarketer’s latest forecast shows that this year nearly 28 million moms will use social networks, representing a whopping 82% of mom internet users who have children under 18 in the household. Read the rest at eMarketer. 0.0 00

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Preferred Feedback Channel By Generation [CHART]

via emarketer.com When Maritz broke its data down among age groups, it found that the type of contact consumers favored to reach companies was closely linked to users’ age. Younger customers were more likely to embrace public feedback on a social network, while older consumers preferred older methods of direct contact with a company. Unsurprisingly,…

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Feedback Channels Online Consumers Know Of & Prefer [CHART]

via emarketer.com When it comes to making their voices heard to businesses, customers are showing they’re not shy about taking to the web. An April 2012 survey of US internet users conducted by Maritz Research found that, overall, consumers preferred using email to making a phone call when they sought to provide businesses with direct…

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Target’s Facebook Fans & Friends Purchase Behavior [CHART]

via emarketer.com The data showcased how earned media activity on Facebook affected consumers’ offline and online purchases. After being exposed to an earned brand impression from retailer Target on Facebook, 4% of fans made a purchase during the next four weeks, compared to 3.3% of fans in the control group. In addition, friends of fans…

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Online Sources For Political Information, By Generation [CHART]

via emarketer.com Overall, news websites were the most commonly tapped resource for those looking for political information online; 47.7% of likely voters used them. But news sites were especially important among those ages 55 or older, with 53% of respondents from this group relying on them. Voters ages 18 to 34, no surprise, were significantly…

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