Social Media

e-Strategy Trends’ continually updated collection of social media trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Location-Based Services Still Lagging [CHART]

via marketingcharts.com Small businesses are turning to certain social media tools in increasing numbers, finds AT&T in March 2012 survey results. Facebook was the most popular tool among small businesses in 2011, up 7.3% year-over-year to 44% of respondents, followed by LinkedIn, which was used by 31%, up 24% from 25% a year earlier. And…

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Pinterest User Behavior [SCREENSHOT]

via mediapost.com Now a recent study suggests it prompts consumers to make purchases. Some 21% of respondents to a recent survey with a Pinterest account have purchased a product after seeing a picture on the site. The PriceGrabber survey of 4,851 U.S. online consumers conducted between March 13 and 26 reveals that respondents who purchased…

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Magazines Positioning To Be Pinned [SCREENSHOT]

via adage.com Hearst’s sense of urgency about Pinterest is shared elsewhere in publishing, and with good reason. “It’s predominantly female, 25 to 44, an educated user — so it’s definitely someone that we want to speak to and engage,” Mr. Pollack said. The same could be said for many magazines. And when RJ Metrics recently…

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Search Volume By Engine [CHART]

via businessweek.com To date, Facebook hasn’t made search a priority, and it shows. The prominent white box at the top of each page is good at helping users find other members. It’ll also spit back Facebook pages for brands and locations, recent status updates from friends, and general Web search results powered by Microsoft’s (MSFT)…

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Consumer Concerns Over Fcommerce [CHART]

via emarketer.com No matter the size of the business, consumers still express hesitation when it comes to making purchases on social networks. According to JWT Intelligence, privacy was shoppers’ main concern when asked about F-commerce in June 2011. Similar percentages of consumers questioned whether Facebook was secure enough to be a safe purchase platform. Read…

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Reasons Small Businesses Like Fcommerce [CHART]

via emarketer.com According to Payvment, a social commerce platform provider, more than 100,000 sellers have Facebook stores. And according to a survey of Payvment’s own small business customer base, 37% of Facebook store operators were using the site as their sole sales channel. The same survey showed 61% of respondents liked Facebook for the ability…

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Reasons People Opt-In To Email Lists & Facebook Pages [CHART]

via marketingcharts.com Although liking an offer was not a top factor given for opening emails, consumers are motivated by discounts and special offers. In fact, those with email accounts said that receiving discounts and special offers (58%) was the top reason for subscribing to emails from businesses or non-profits, while those with Facebook accounts also…

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Return On Engagement [CHART]

via marketingcharts.com The most socially engaged enterprises are experiencing business value returns 4 times higher than those who have the least social engagement presence, finds PulsePoint Group [pdf] in March 2012 survey results. Respondents were asked about the impact social media is having on a range of areas including sales effectiveness, operating margins, revenue growth,…

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