More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
Social marketers in North America still find measuring ROI to be their toughest challenge.
Nearly two-thirds of social media professionals agreed that appropriate social media risk management procedures were in place in their organization.
61% of large companies agree that their social strategy is connected to business goals and outcomes.
Rate this post via marketingcharts.com adobe-top-intended-social-media-strategies-june2012.jpgMost digital marketers are looking to focus their social media strategies this year on leveraging the power of social sharing, according to an Adobe survey released in May 2012. Asked their top 3 strategies and tactics for the coming year, 79% of respondents said they would focus on social sharing […]
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