The Twitter Trends section has been greatly expanded to include more context about a given trend, including the recency of the trend as well as the number of Tweets about that trend.
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Nearly two-thirds of US content marketers said they used social shares and Likes to determine success, the second most popular metric.
80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.
StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.
A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.
This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.
Among the biggest changes overall was the decrease in the importance of sales vs. two years prior.
From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.
Emails that include social sharing buttons have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).