‘Social’ is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1. The analysis revealed that ‘social’ was the leading topic of the 346 topics monitored related to marketing.
This infographic from Micro Creatives highlights best practices for social media engagement on Facebook, Twitter, Instagram and YouTube.
The Social engagement rate for US influencers averaged 3.4% in H1 2015.
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
Nearly three-quarters (72%) of US financial services brands tracked on the Sharablee social analytics company’s platform had a social network presence.