Jun Group’s survey found that a slightly higher percentage of females named games as their favorite type of mobile app than did males.
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
Some 86% of small business owners believe that technology is important to their business.
Those polled most often named an increase in user engagement as one of the top three benefits resulting from the use of such social applications.
73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers.
An overwhelming 87% of Facebook app users surveyed prefer free apps.