Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Social marketers in North America still find measuring ROI to be their toughest challenge.
US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.
Social media professionals used an average of three social media tools to report on and analyze such efforts.
Nearly nine in 10 US companies with 100-plus employees will use social media for marketing purposes this year.
This infographic from Social Strategizer illustrates how Facebook can be used for email list building.
Brand building and loyalty were the top online priorities for media and entertainment companies.
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Nearly 9 in 10 US companies with at least 100 employees will use social media for marketing purposes this year.
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.