42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
This infographic from LinkedIn illustrates the social media platform’s advertising options.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.