Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.