Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Chart - Top Influences Over US Consumers

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

Channel/Format Where Marketers See Most Opportunity For Programmatic Ads, February 2015 [CHART]

Chart - Channel/Format Where Marketers See Most Opportunity For Programmatic Ads

Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.

Click-Through Rate For US Facebook Ads By Industry, Q4 2014 [CHART]

Chart -Click-Through Tate For US Facebook Ads By Industry

Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.

Factors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]

Table - Factors That Would Motivate People To Visit Pharma-Sponsored Websites

Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.