Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
This infographic by Meltwater illustrates the many duties and roles of a social media manager.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
This infographic from LinkedIn illustrates the social media platform’s advertising options.