B2B Cost-Per-Lead By Channel, October 2014 [CHART]

Chart - B2B Cost-Per-Lead By Channel

Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.

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Budgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]

Chart - Budgets From Which Mobile Ad Spending Is Drawn

Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.

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Expected Retargeting Budget Changes, August 2014 [CHART]

Chart - Expected Retargeting Budget Changes

Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.

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How Small Business Owners Use Social Media, July 2014 [CHART]

Chart - How Small Business Owners Use Social Media

Connecting with consumers was the top way US small-business owners used social networks for business purposes.

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B2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]

Table - B2B Spending Plans For Demand Generation Channels

41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.

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