Most Influential Advertising Among Hispanic Shoppers, December 2014 [CHART]

Chart - Most Influential Advertising Among Hispanic Shoppers

TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.

Top Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]

Table - Top Ad Channels For Reaching Upscale Americans

US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.

Top 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]

Chart - Top 15 Advertising Channels For Wealthy Boomers

TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).