Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Baby Boomers are projected to soon account for 70% of disposable income.
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
In December 2014, the average CTR for US retargeted display ads run on WCA was 1.25%, vs. just 0.12% for FBX.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Mobile will see its fair share of spending increases; it ranked as the No. 1 area of opportunity for programmatic ads, cited by 33% of marketers.
Clickthrough rates (CTRs) for US Facebook ads showed impressive growth throughout 2014.
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.