Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

Table - Comparison Of B2C & B2B Content Marketing Trends

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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Average Time Spent With Select Online Media, 2014 [CHART]

Chart - Average Time Spent With Select Online Media

Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).

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Channels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]

Chart - Channels US Ad Execs Use For Programmatic Buying

Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.

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Social Advertising & The Path To Purchase By Network, Q1 2014 [CHART]

Chart - Social Advertising & The Path To Purchase By Network

YouTube stood out as the most likely social media property by far to turn a prospect immediately into a customer.

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Global Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]

Chart - Global Change In Programmatic Ad Spending By Channel

Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.

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