Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.