More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
This infographic from LinkedIn illustrates the social media platform’s advertising options.
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics.
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1.
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.