Posts Tagged ‘Social Media Advertiising’
Top 15 Facebook Ad Targeting Options [CHART]
According to Social Fresh, the most common targeting criterion has been age, used either, always or often by 55% of US respondents to a March 2012 survey.
Read MoreAverage CTR For Facebook Marketplace Ads By Country, Q1 2011-Q1 2012
In 2011, major marketers dramatically increased their spending on Facebook, buying up the site’s so-called “Premium” ad inventory—ads on users’ homepages and in other exclusive spots—in a quest to acquire “likes.” This year, some marketers have reduced spending on these Premium ads so they can reassess the ads’ effectiveness. As a result, Facebook has seen…
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