A majority still prefer some login other than Facebook, and Facebook’s dominance has dwindled since Q3 2012.
Facebook put an end to a slide that had lasted a couple of consecutive quarters and seen its share of logins drop from 54% to 46%.
On consumer brand sites, Google made the biggest gains in social sign-in share.
By Q1 2013, Facebook social login use had dropped down to a 46% share, while Google rose to 34%.
Facebook was once again the leading option in Q1 2013 for social logins.
Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively.
Simply not wanting one’s every online move posted to social networks was named by four out of 10 respondents as the reason they avoided social logins.
47% of US internet users have never logged in to a website or mobile app using social sign-in.
Facebook was once again the leading option in Q4 2012 for social logins.
Facebook hasn’t always been the most popular service offering social login to other sites.