After 6 consecutive quarters of shrinking market share, Facebook’s share of social logins increased by 1.5% points to roughly 44% in Q2.
94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.
Google’s share of social logins grew to 38% in Q1 2014, marking its highest point in 3-and-a-half years.
45.1% of social networkers worldwide entered their Facebook IDs when using social sign-in—the highest percentage.
Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years.
62% of visitors to entertainment and gaming sites preferred using a Facebook sign-in, while only 20% favored Google.
Among visitors to business-to-business sites, LinkedIn was just as likely to be preferred as Google in Q3 2013, although both trailed Facebook.
Facebook was the overall favorite among users who wanted social identification, named by 44.9% of respondents.
Facebook’s leading share slipped a point to 45%, a figure now 9% points lower than its majority share in Q3 2012.
Google seems to be keeping hold on a solid third of the market for sign-ins.