The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Fewer marketers were interested in customer survey data and third-party market research.
64% of 18-24-year-olds want companies to respond to them when they talk about them online.
via emarketer.com Applying cross-channel lessons was a priority for only 13.1% of marketers, and even fewer agencies and publishers, and while attribution across channels and forming a unified customer view were more popular priorities, they still made the list for less than a third of respondents in any group. Read the rest at eMarketer. Leading […]