This infographic illustrates five steps to take to determine what your ideal audience members look like in order to build your marketing personas.
It costs seven times more to acquire a new customer than it does to retain an existing one. This infographic from Branex illustrates seven ways you can use social media for customer retention.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Marketers were most likely to do this by looking at performance data of past content and campaigns.
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.