Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Marketers were most likely to do this by looking at performance data of past content and campaigns.
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Fewer marketers were interested in customer survey data and third-party market research.