Organizations are shifting from centralized (38%) management of social media to more matrix-structured teams and processes (48%) to support social business efforts.
Large US companies are shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
via marketingcharts.com Social collaboration tools are already an important consideration for organizations worldwide, and will rise in importance over the next 1-3 years, according to a joint survey of nearly 3,500 business executives, managers, and analysts conducted by the MIT Sloan Management Review and Deloitte. The study, released in May 2012, reveals that the majority […]