Organizations are shifting from centralized (38%) management of social media to more matrix-structured teams and processes (48%) to support social business efforts.
Large US companies are shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities.
70% of Fortune 500 CEOs have no social media presence on the major social networking sites.
Social Collaboration To Grow In Importance [CHART]Rate this post via marketingcharts.com Social collaboration tools are already an important consideration for organizations worldwide, and will rise in importance over the next 1-3 years, according to a joint survey of nearly 3,500 business executives, managers, and analysts conducted by the MIT Sloan Management Review and Deloitte. The […]