About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
This infographic illustrates six dynamics of the psychology of social commerce.
Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.
Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.
Just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.
Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).
Social traffic to e-commerce sites continues to underperform relative to search traffic but is gaining in some key areas.