When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Facebook’s average revenue per user continues to be far higher in the US and Canada than the world over – in fact more than 4 times higher in Q2 2017.
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
This infographic illustrates six dynamics of the psychology of social commerce.
Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.
Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.