Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.
When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.
This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.
Facebook’s average revenue per user continues to be far higher in the US and Canada than the world over – in fact more than 4 times higher in Q2 2017.
This infographic from Curalate illustrates how social content is the new storefront, based on its 2017 consumer survey.
About one-third of US online shoppers say that social networking sites influence their purchasing decisions.
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
This infographic illustrates six dynamics of the psychology of social commerce.
Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.