9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Facebook is easily the leading social referrer of traffic, confirms a new report from Shareaholic, which analyzed 13 months of data collected from 200,000 publishers reaching more than 250 million unique monthly visitors.
6% of online adults use reddit.
This year, 69% of marketers plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform.
One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.
83% of radio listeners in the US have a profile on a social networking site.
Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.
Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.
This heatmap illustrates the order in which people focus their attention on Pinterest pages.
This heatmap illustrates where people focus their attention on Pinterest pages.