The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Developers named reaching the right users and keeping them engaged as the toughest marketing challenges they faced.
47% of developers said they used Facebook, compared with 28% who employed mobile or desktop keyword search.
Social App/Gaming Use Among Asia-Pacific Men [CHART]Rate this post via emarketer.com The survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks. Men’s activities varied across the region, but among the most popular activities were apps and social games. The […]
Mainstream & Niche Marketing Tactics [TABLE]Rate this post via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by […]