Americans aged 18-20 are avid runners and swimmers like their older Millennial counterparts. In fact, these activities are enjoyed by almost half (46%) of Gen V respondents.
College football is now almost as popular as professional football in the US. The study indicates that there’s been a substantial decline over the past 5 years in the number of pro football fans, down from 67% to 57% of the adult population.
Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%).
More smartphone-toting World Cup followers in the UK were willing to pay for World Cup video content than in any other country polled.
Facebook tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.
Out of the 57% of internet users in France who said they would follow at least some of the tournament’s games, just 9% planned to use a smartphone to do so.
Betting on sports just isn’t very popular in Germany.
Just 6% of internet users in Germany, or 3.3 million people, had placed bets on World Cup 2014 matches.
World Cup viewership is expected to set new peaks.
This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.