Only 15% of US adults say they are not a member of any social networks.
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
Facebook’s share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.
The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.
Facebook is the top mobile application for each age group.
Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.
Snapchat penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier and closing in on Instagram (54.6%).
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.