The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.
Facebook is the top mobile application for each age group.
Among the US adult internet users polled, 66% said they were concerned about their privacy on social networks such as Facebook—the top response.
Snapchat penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier and closing in on Instagram (54.6%).
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.
98% of charities and nonprofits are using at least one form of social media.
Social media use is almost ubiquitous among top charities and non-profits, with 98% using at least one platform.
Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.