9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings.
The growing success of visually oriented social media platforms like Snapchat and Instagram is encouraging more interest in producing visual content among advertisers.
In the battle among the social networks to attract new users, 2016 will be a banner year for Snapchat.
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Instagram adoption among brands is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story.
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites.
Facebook narrowly edges Twitter as the social platform that users believe is best for keeping up to date with news, sports or politics.