The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
YouTube is the most popular channel among all generations for product review videos.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
How Teens Use Smartphones [PODCAST]Rate this post eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s […]
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million.