Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Snapchat users see advertising on the platform frequently, but how often do they engage with it? Not very often, according to March 2017 research from J.P. Morgan.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
YouTube is the most popular channel among all generations for product review videos.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
Snapchat’s announcement of its Spectacles sunglasses has been met with a lukewarm reception from American adults.