Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.
98% of charities and nonprofits are using at least one form of social media.
Social media use is almost ubiquitous among top charities and non-profits, with 98% using at least one platform.
Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.
This infographic from Digital Insights compiles 63 social media stats about the most popular social networks.
Snapchat ranks as the fastest-growing social application by a fair margin, with its number of users up 67% between Q3 2013 and Q1 2014 (+95% among 16-19-year-olds).
Twitter and Instagram are closely matched in total reach, a finding that makes sense given a recent report from the Pew Research Center indicating that a majority of Twitter users also use Instagram.
The opportunity to receive discounts or promotions was the top reason college students would want to receive Snapchat communications from brands, cited by 67%.
77% of college students use Snapchat every day.