![Social Media Channels That Drive B2B Leads & Generate Revenue [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/10/B2B-Lead-Revenue-Generating-Social-Channels-150x150.png)
B2B marketers appear to be relying on a few key social media channels, with LinkedIn (89%), Twitter (86%) and Facebook (82%) closely bunched at the top.
US Social Media Account Penetration By Age [TABLE]
![US Social Media Account Penetration By Age [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/US-Social-Media-Account-Penetration-By-Age-150x150.gif)
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
Social Media Demographics By Channel [CHART]
![Social Media Demographics By Channel [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/social-media-demographics-by-channel-150x150.png)
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Social Media As A News Gateway [CHART]
![Social Media As A News Gateway [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/social-media-news-gateway-150x150.png)
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Media Consumption By Social Media Site [CHART]
![Media Consumption By Social Media Site [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/09/media-consumption-by-social-site-150x150.png)
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Frequency Of Millennials’ Snapchat Use [TABLE]
![Frequency Of Millennials’ Snapchat Use [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/frequency-of-millennials-snapchat-use-150x150.gif)
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Frequency Of Millennials’ Instagram Use [TABLE]
![Frequency Of Millennials’ Instagram Use [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/08/frequency-of-millennials-instagram-use-150x150.gif)
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Average Revenue Per User For Top Social Channels [CHART]
![Average Revenue Per User For Top Social Channels [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Average-Revenue-Per-User-Social-Sites-150x150.png)
Google raked in almost $7 per monthly active user from advertising on its sites.
Augmented Reality Users, 2016-2019 [CHART]
![Augmented Reality Users, 2016-2019 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/augmented-reality-users-2016-2019-150x150.gif)
In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year.
Budgeting For Digital Marketing Trends [INFOGRAPHIC]
![Budgeting For Digital Marketing Trends [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/Budgeting-For-Digital-Marketing-Trends-Infographic-150x150.jpg)
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
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