![Influencer Marketing Tools [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/influencer-marketing-tools-150x150.jpg)
This infographic by Izea illustrates influencer marketing tools and provides tips on how to use them.
Digital Marketing Reassessment [INFOGRAPHIC]
![Digital Marketing Reassessment [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/digital-marketing-reassessment-150x150.jpg)
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Top Social Video Platforms [VIDEO]
![Top Social Video Platforms [VIDEO]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/Top-Social-Video-Platforms-150x150.png)
New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
Effectiveness Of Video Marketing Platforms [CHART]
![Effectiveness Of Video Marketing Platforms [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/04/effectiveness-of-video-marketing-platforms-150x150.png)
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Snapchat-Only Users [CHART]
![Snapchat-Only Users [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/Snapchat-Only-Users-150x150.png)
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?
The Visual Internet [INFOGRAPHIC]
![The Visual Internet [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/visual-internet-150x150.jpg)
This infographic by Frames Direct illustrates the evolution of the Internet from a text-only to a visual medium.
US Digital Ad Revenue Share By Companies Not Named Google Or Facebook [TABLE]
![US Digital Ad Revenue Share By Companies Not Named Google Or Facebook [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/01/us-digital-ad-revenue-share-by-company-150x150.png)
Google and Facebook accounted for about 63% of US digital ad revenues in
2017. With the duopoly taking in almost two-thirds of US digital ad revenues, that leaves around a third of the market for every other firm to compete for.
Percentage Of Brands On Snapchat By Industry [TABLE]
![Percentage Of Brands On Snapchat By Industry [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/01/percentage-of-brands-on-snapchat-by-industry-150x150.gif)
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
B2C Marketers’ Ad-Spending Plans [CHART]
![B2C Marketers’ Ad-Spending Plans [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/01/B2C-Marketers-Ad-Spending-Plans-By-Platform-150x150.png)
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
Social Media Channels As News Sources [TABLE]
![Social Media Channels As News Sources [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/12/Social-Media-Channels-As-News-Sources-150x150.gif)
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
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