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US Internet Users By Generation [CHART]
eMarketer estimates that 79.2% of US Baby Boomers will be internet users this year—a substantial number, but lower than penetration for Gen Xers (93.1%) and Millennials (96.1%).
Read MoreGlobal Social Network Users By Platform, 2019 & 2023 [CHART]
Facebook still rules the roost in terms of global social media users and that lead is expected to continue for several years.
Read MoreSocial Media User Satisfaction By Site [CHART]
For the second consecutive year social media users have a relatively low level of satisfaction with the platforms they use as a whole, per a report from the American Customer Satisfaction Index (ACSI).
Read MoreMobile Video Viewing Of Millennials (& Gen Z) [INFOGRAPHIC]
This infographic from Whistle illustrates how Millennials and Generation V differ in their mobile video consumption habits.
Read MoreContent Creation Tools Used By Gen V [CHART]
Every generation believes they’ve got one up on the generations that came before them and the youths of Gen V (the generation born roughly between 1995 and 2010) are no different.
Read MoreMarketing To Generation Z [INFOGRAPHIC]
This infographic from Campaign Monitor highlights 17 sets of statistics that illustrate how to market to Generation Z (or Gen V, as we prefer calling them).
Read MoreGen X Social Media Use By Platform [CHART]
While this generation is digitally curious—eMarketer estimates show that 77.5% of Xers are social network users—their usage tends to be narrower and less experimental than younger generations.
Read MoreVideo Content Amplification Channels [CHART]
A large majority (89%) of marketers use video as part of their content strategy, which is not surprising considering marketers believe video converts better than other content. But how do marketers get their video content to their audiences? A new report from Wibbitz reveals that when marketers promote their videos, either organically or through paid ads, an overwhelming number turn to social media, even more so than their own websites or blogs.
Read MoreDigital Ad Revenues By Company [CHART]
Facebook released better-than-expected results on July 24, reporting $16.9 billion in revenues, 1.59 billion in daily active users (DAUs), and $7.05 in average revenue per user (ARPU). This came just as the company was fined a record-setting $5 billion by the Federal Trade Commission (FTC) as a result of the 2018 Cambridge Analytica scandal.
Read MoreTop Mobile Apps, 2019 [CHART]
Of the 15 most popular mobile apps, Google owns seven of them; Facebook owns three and Apple only one.
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