Snapchat Archives - e-Strategy Marketing Trends

Augmented Reality Users, 2016-2019 [CHART]

In 2017, 40.0 million people in the US will engage with some form of augmented reality (AR) at least monthly, up 30.2% over last year.

Budgeting For Digital Marketing Trends [INFOGRAPHIC]

This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.

Snapchat Users By Age [CHART]

Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.

Snapchat Users By Age [CHART]

Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.

Snapchat For Marketing [INFOGRAPHIC]

This infographic from M2 Onhold illustrates how Snapchat can be used for marketing purposes.

Frequency Of Snapchat Use By Age [TABLE]

Some 78% of high school and college student respondents said they use Snapchat on a daily basis.

Snapchat Advertising Engagement [CHART]

Snapchat users see advertising on the platform frequently, but how often do they engage with it? Not very often, according to March 2017 research from J.P. Morgan.