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Home » Snapchat

Millennials’ Word Of Mouth Brands [CHART]

Charts: Millennials' Word Of Mouth Brands

Which brands are Millennials (18-34) not only hearing positive things about, but also talking about with their friends and family?

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February 12, 2019 By David Erickson
Filed Under: Generations, Millennials, Word Of Mouth Tagged With: Brand Marketing, Branding, Chick-Fil-A, Facebook, Instagram, iPhone, McDonald's, Netflix, Snapchat, Victoria's Secret, Walmart, YouTube

2019 B2C Content Marketing [INFOGRAPHIC]

Infographic: 2019 B2C Content Marketing Trends

This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.

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January 26, 2019 By David Erickson
Filed Under: Content Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing Tagged With: B2C Marketing, Facebook, Infographic, Instagram, Snapchat, Statistics, YouTube

Snapchat Growth, 2017-2019 [CHART]

Chart: Snapchat Growth

This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017

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January 7, 2019 By David Erickson
Filed Under: Social Media Marketing Tagged With: Snapchat, Statistics

Wanna Reach Gen Z? Use Mobile Video [CHART]

Chart: Mobile Apps Used By Gen Z & Millennials

Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.

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November 27, 2018 By David Erickson Leave a Comment
Filed Under: Consumer Behavior, Generation V, Generations, Millennials, Mobile Behavior, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Chart, Instagram, Mobile Apps, Mobile Social, Mobile Video, Short-Form Video, Snapchat, Statistics, YouTube

Social Channels That Have A Significant Influence On Shopping [TABLE]

Table: Social Channels That Influence Shopping

When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.

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November 15, 2018 By David Erickson Leave a Comment
Filed Under: eCommerce, Mobile Marketing, Social Media Marketing, Visual Communications Tagged With: eTailing, Facebook, Instagram, Online Shopping, Pinterest, Retail Marketing, Retailing, Shopping, Snapchat, Social Commerce, Statistics, Table, Twitter

Teen Social Media Use By Network [CHART]

Chart: Teen Social Media Use By Network

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

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November 1, 2018 By David Erickson Leave a Comment
Filed Under: Consumer Behavior, Media Consumption, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Chart, Facebook, Instagram, Pinterest, Snapchat, Statistics, Teen Marketing, Twitter

Instagram Statistics [INFOGRAPHIC]

Infographic: Instagram Statistics

This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics. 

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October 14, 2018 By David Erickson Leave a Comment
Filed Under: Demographics, Internal Communications, Social Media Marketing, Visual Communications Tagged With: Brazil, Dayparting, Education Level, Enagement, Facebook, Gender, Germany, Hashtags, Household Income, India, Indonesia, Influencer Marketing, Infographic, Instagram, Instagram Influencers, Italy, Japan, LinkedIn, Men, Mexico, Reddit, Russia, Snapchat, Statistics, Turkey, Twitter, United Kingdom, United States, Women, YouTube

Social Television Appeal By Generation [CHART]

Chart: Appeal Of Social Television By Generation

Long-form video is spreading across social media. With the launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day.

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October 1, 2018 By David Erickson Leave a Comment
Filed Under: Baby Boomers, Consumer Attitudes, Content Marketing, Generation X, Generations, Millennials, Social Media Marketing, Social TV, Video Marketing Tagged With: Chart, Entertainment Marketing, Facebook, IGTV, Instagram, Long-Form Video, Snapchat, Sports Marketing, Statistics, Twitter

11 Essential Marketing Skills [INFOGRAPHIC]

Infographic: Essential Marketing Skills

This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.

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September 15, 2018 By David Erickson Leave a Comment
Filed Under: Advertising, Analytics, Blog Marketing, Content Marketing, eCommerce, Email Marketing, Generation V, Generations, Mobile Marketing, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing, Visual Communications, Website Analytics Tagged With: Blogging, Copywriting, Customer Experience, Data Mining, Data Visualization, Facebook, Graphic Design, Infographic, Instagram, Marketing Automation, Mobile Design, Mobile Development, Snapchat, Statistics, User Experience

Instagram Influence [INFOGRAPHIC]

Infographic: Instagram Influence

This infographic from X-Cart illustrates the many ways in which Instagram is exerting its influence as a social media channel.

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August 18, 2018 By David Erickson
Filed Under: eCommerce, Mobile Behavior, Mobile Marketing, Photo Marketing, Social Media Advertising, Social Media Marketing, Visual Communications Tagged With: Automotive Marketing, Beauty Marketing, Beverage Marketing, Consumer Electronics Marketing, Facebook, Fashion Marketing, Food Marketing, Home Care Marketing, Hospitality Marketing, Influencer Marketing, Infographic, Instagram, Luxury Marketing, Mobile Apps, Personal Care Marketing, Pinterest, Restaurant Marketing, Retail Marketing, Snapchat, Social Commerce, Sponsored Posts, Statistics, Travel Marketing, Twitter, YouTube

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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