Snapchat Archives - e-Strategy Marketing Trends

Millennials’ Word Of Mouth Brands [CHART]

Which brands are Millennials (18-34) not only hearing positive things about, but also talking about with their friends and family?

2019 B2C Content Marketing [INFOGRAPHIC]

This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.

Wanna Reach Gen Z? Use Mobile Video [CHART]

Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.

Social Channels That Have A Significant Influence On Shopping [TABLE]

When the first wave of social commerce arrived—mostly reproducing ecommerce catalogs on Facebook—critics predicted it would fail because users didn’t want to shop where they socialized. More than half a decade later, most social media users still don’t turn to social platforms to make direct buys. Now it’s all about influence, social ads and a multi-channel path to purchase.

Teen Social Media Use By Network [CHART]

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

Instagram Statistics [INFOGRAPHIC]

This infographic from Make A Video Hub illustrates Instagram’s history and growth, demographics and usage statistics.

Social Television Appeal By Generation [CHART]

Long-form video is spreading across social media. With the launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day.