49%, said they were somewhat or very likely to incorporate mobile into their advertising and marketing,
7 in 10 small and medium-sized businesses (SMBs) plan to maintain (45%) or increase (27%) their level of spending on mobile media in the next year.
Of those that used or planned to use social media, 37.7% already integrated social media into the company website and 22.2% did so within marketing processes.
When it comes to the specific social channels SMBs are using, Facebook, not surprisingly, tops the list, with 26% of small businesses and 38% of medium-sized businesses saying they used a company Facebook page.
Only 24% of US small businesses, those with between 20 and 99 employees, said they used social media to engage with customers and prospects in a strategic and structured way.