20% of US small and medium-sized businesses have advertised on Facebook.
Facebook tops the list of social channels among SMBs, with 55% having a business page, per BIA/Kelsey’s latest report.
Just over half of small business owners whose businesses had a website also had a mobile site or one that was optimized for mobile.
The percentage of small businesses with websites had risen just slightly over the past few years.
SMBs will spend $50.4 billion on local media advertising next year, or 35.8% of total local media advertising spending.
Working with third-party vendors was the top action US SBOs were taking to protect against security risks.
Data security ranked second out of the technology challenges US small-business owners (SBOs) experienced, cited by 22% and only trailing cost issues.
The percentage of SMB marketers worldwide who had integrated social media with their traditional marketing activities had increased year over year.
54.4% of US SMB marketers said they had increased their social media marketing spending this year.
80% of United Kindom SMB decision-makers would consider different payment mechanisms based on customer demand.