87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
US small and medium-sized businesses were seeing more success with their website than any other channel.
Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
38% of small-business owners said marketing, advertising & PR are top areas where they would have spent more money when starting their business.
Three-quarters of small and medium-sized businesses (SMBs) in North America said digital marketing was effective for attracting customers.
28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.
Though nearly 80% of SMB execs were confident in the security of sensitive data, they don’t necessarily have a plan if something goes wrong.
41% of SMB owners and decision-makers were extremely or very concerned about cybercrime.
Connecting with consumers was the top way US small-business owners used social networks for business purposes.