Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
Two-thirds of SMBs create marketing videos at least 4 times a year.
Most small and medium-sized businesses based in the US still don’t have a mobile-optimized website.
Search is typically a major driver of traffic to websites, but small-business owners disagree on whether it’s important for new business opportunities.
More than 7 in 10 US SMBs are buying some type of digital services today.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
US small and medium-sized businesses were seeing more success with their website than any other channel.
Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.