Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
US Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 2015.
Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%.
Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.
Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe.