Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
By the end of this year, there will be more than 6 million virtual reality users worldwide.
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily.
US Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 2015.
Mobile increased its share of paid search clicks by 6 percentage points in North America between Q4 2013 and Q4 2014, from one-third to nearly 40%.
Hispanics are more receptive to online advertising than non-Hispanics, but also rely more on their family when making purchase decisions.
Smartphone and tablet visit shares are up in each of 6 industries analyzed by Adobe.