Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
Laptop computers were the most common device used to stream videos.
The most common screen for digital video consumption is the traditional desktop or laptop.
Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.
The number of TV sets connected to the internet will almost triple between year-end and 2020 to reach almost 965 million.
While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.
Around one-quarter of respondents who said they would consider making connected TV video ad purchases planned to do so now and more than half intended to take action sometime within the next year.
Many media buyers are still struggling to take advantage of the ad opportunities the connected TV channel offers.