The share of smart TV users as a percentage of connected TV users will decrease slightly between 2014 and 2018, while the portion of smart TV non-users will rise.
eMarketer forecasts that the number of US smart TV users will reach 49.8 million in 2014, or 15.6% of the population and 19.8% of internet users.
eMarketer estimates that more than 113 million people—35.5% of the US population and 45.0% of internet users—will use a connected TV regularly this year.
About 1 in 10 TV sets across 40 countries around the world were connected to the internet last year.
25% of sports fans use social media to follow leagues, teams and players online.
In Q4 2012, 53.2% of time spent watching tablet video was with content running at least a half-hour in length.
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
There is no question that social media has gone mobile, as more and more consumers access their accounts via smart phones and tablets.
eMarketer expects the number of households that have and use smart TVs to reach 40.2 million by 2016, up from 15.2 million last year.
43 percent of consumers now connect to the web with their TVs.