Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.
Even in a category as robust as digital video, though, growth has slowed and is expected to slow even more.
This infographic illustrates the mCommerce market, from rising regions, to average order value, to mobile coupon use and payments.
This year, 182.9 million Americans will use the internet while watching TV at least once a month.
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Some 36% of US adults own a smartphone, computer and tablet.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.