72% of US millennial smartphone users said their device’s camera function was indeed very important to them.
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,
Age has a significant effect on how LGBT internet users behave when it comes to communication channels and devices, both digital and traditional.
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.