At the most basic level, boomers simply do not use smartphones as often as younger people do.
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
72% of US millennial smartphone users said their device’s camera function was indeed very important to them.
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
People in the U.S. today are adopting new technologies, including tablets and smartphones, at the swiftest pace we’ve seen since the advent of the television.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
On average, 62% of clicks happened on the desktop—14 percentage points ahead of the desktop share of opens.
Overall, 48% of all marketing emails sent by Experian clients were opened on the desktop,