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You are here: Home / Archives for Smart Phones

TV Viewing Device Share [CHART]

TV Viewing Device Share [CHART]

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.

June 5, 2017 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Mobile Marketing, Online Behavior, Technographics, Video Marketing Tagged With: Broadcast Television, Chart, Computers, Entertainment Marketing, Laptops, Mobile Apps, On-Demand, Smart Phones, Statistics, Tablets, Television, Video On-Demand

Average Time Spent Per Day With Major Media [CHART]

Average Time Spent Per Day With Major Media [CHART]

Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.

May 24, 2017 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Podcast, Video Marketing Tagged With: Chart, Media Consumption, Mobile Behavior, Print, Radio, Smart Phones, Statistics, Television

Distracted Driving By State [MAP]

Distracted Driving By State [MAP]

The number of traffic deaths has been increasing since 2015 after a 40-year decline, with more than 40,000 people dying on the roads last year for the first time in a decade.

April 22, 2017 By David Erickson
Filed Under: Consumer Behavior Tagged With: Distracted Driving, Map, Mobile Behavior, Smart Phones, Statistics

Media Consumption Of Generation V & Young Millennials [TABLE]

Media Consumption Of Generation V & Young Millennials [TABLE]

eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.

April 7, 2017 By David Erickson
Filed Under: Consumer Behavior, Generation V, Generations, Millennials, Mobile Marketing, Online Behavior, Video Marketing Tagged With: AM Radio, Blu-ray, DVD, DVR, FM Radio, Media Consumption, Mobile Apps, Mobile Behavior, Mobile Video, Mobile Websites, On-Demand Video, Radio, Smart Phones, Statistics, Table, Timeshifting, Video Games

Millennials’ mCommerce Frequency [CHART]

Millennials’ mCommerce Frequency [CHART]

Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.

April 4, 2017 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Generations, Millennials, Mobile Marketing, Online Behavior Tagged With: Chart, mCommerce, Mobile Behavior, Smart Phones, Statistics, United Kingdom, United States

Time Spent On Mobile Web vs Apps [CHART]

Time Spent On Mobile Web vs Apps [CHART]

This year, US adults will spend 1 hour and 54 minutes a day using apps on their smartphones, 7 minutes more than last year.

January 24, 2017 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Mobile Apps, Mobile Behavior, Mobile Web, Smart Phones, Statistics

Generation X Purchase Influences, 2014 & 2016 [CHART]

Generation X Purchase Influences, 2014 & 2016 [CHART]

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

December 15, 2016 By David Erickson
Filed Under: Advertising, Consumer Behavior, Demographics, Email Marketing, Generation X, Generations, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Chart, Cinema Advertising, Direct Mail, Magazine Advertising, Mobile Advertising, Newspaper Advertising, Online Ratings, Online Reviews, Outdoor Advertising, Print Advertising, Product Placement, Radio Advertising, Search Engine Advertising, Smart Phones, Social Media Advertising, Statistics, Tablets, Television Advertising, Video Advertising, Video Game Advertising, Word Of Mouth, YouTube

Demographics of Messaging App Users

Demographics of Messaging App Users

Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).

December 10, 2016 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Technographics Tagged With: Anonymous Apps, Education Level, Gender, Household Income, Men, Messaging Apps, Mobile Apps, Mobile Behavior, Mobile Social, Smart Phones, Statistics, Table, Women

Mobile vs Tablet Travel Bookings [CHART]

Mobile vs Tablet Travel Bookings [CHART]

The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.

September 9, 2016 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Technographics Tagged With: Chart, Hospitality Marketing, Mobile Behavior, Smart Phones, Statistics, Tablets, Travel Marketing

Email Opens By Device, 2011-2016 [CHART]

Email Opens By Device, 2011-2016 [CHART]

Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.

August 25, 2016 By David Erickson
Filed Under: Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior Tagged With: Benchmarks, Chart, Computers, Email Benchmarks, Email Open Rates, Laptops, Mobile Behavior, Mobile Email, Smart Phones, Statistics, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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