Among the media categories for which eMarketer gauges time spent, there aren’t any anticipated to see double-digit increases or decreases next year. (Mobile video comes closest, with an 8.7% rise expected.) Overall, time spent with digital media is expected to grow a modest 3.5%.
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
American households are continuing to abandon their landlines and go wireless-only.
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
The number of traffic deaths has been increasing since 2015 after a 40-year decline, with more than 40,000 people dying on the roads last year for the first time in a decade.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.