![TV Viewing Device Share [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/06/TV-Viewing-Device-Share-150x150.gif)
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Average Time Spent Per Day With Major Media [CHART]
![Average Time Spent Per Day With Major Media [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/05/Average-Daily-Time-With-Media-150x150.gif)
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Distracted Driving By State [MAP]
![Distracted Driving By State [MAP]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/distracted-driving-by-state-150x150.png)
The number of traffic deaths has been increasing since 2015 after a 40-year decline, with more than 40,000 people dying on the roads last year for the first time in a decade.
Media Consumption Of Generation V & Young Millennials [TABLE]
![Media Consumption Of Generation V & Young Millennials [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/media-consumption-generaiton-v-millennials-150x150.gif)
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Millennials’ mCommerce Frequency [CHART]
![Millennials’ mCommerce Frequency [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/04/Millennials-Mobile-Transaction-Frequency-150x150.gif)
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
Time Spent On Mobile Web vs Apps [CHART]
![Time Spent On Mobile Web vs Apps [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2017/01/Mobile-Web-vs-App-Time-Spent-150x150.gif)
This year, US adults will spend 1 hour and 54 minutes a day using apps on their smartphones, 7 minutes more than last year.
Generation X Purchase Influences, 2014 & 2016 [CHART]
![Generation X Purchase Influences, 2014 & 2016 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/generation-x-purchase-influences-2014-2016-150x150.png)
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Demographics of Messaging App Users
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Mobile vs Tablet Travel Bookings [CHART]
![Mobile vs Tablet Travel Bookings [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/09/211253-150x150.gif)
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
Email Opens By Device, 2011-2016 [CHART]
![Email Opens By Device, 2011-2016 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/08/Screen_Shot_2016-03-15_at_14.57.50-150x150.png)
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.