Smart Phones

e-Strategy Trends’ continually updated collection of smart phone trends and statistics for marketing, public relations, advertising and strategic communications professionals.

Smart Phone Proximity [CHART]

via marketingcharts.com The vast majority of smartphone appear tethered to their devices, finds a pair of separate studies released in April 2012. According to Arbitron and Edison Research survey results [download page], a whopping 91% of smartphone owners say their device is within arm’s length either always (60%) or most of the time (31%). And…

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Chinese Smart Phone User Demographics [CHART]

via emarketer.com According to a March 2012 report from the International Data Corporation (IDC), smartphone shipments in China will surpass those in the US during 2012. IDC’s “Worldwide Quarterly Mobile Phone Tracker” data forecasts China to have a 20.7% share of worldwide smartphone shipments in 2012, compared to 20.6% for the US. Read the rest…

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Smart Phone Market Share By Platform [CHART]

via marketingcharts.com Google’s share of the US smartphone market (primarily representing the Android platform) climbed 7% between the 3 months ending November 2011 and 3 months ending February 2012, increasing its smartphone platform share to 50.1% in that time period, according to comScore MobiLens data released in April. Google’s share has now grown more than…

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