Consumers’ Restaurant-Related Online Activities, October 2013 [CHART]

Chart - Consumers

In an October 2013 study of US consumers conducted by the National Restaurant Association, 23% of survey respondents had ordered food using a smartphone or tablet in the past month.

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Devices Used To Buy Online By Product Category, June 2014 [TABLE]

Table - Devices Used To Buy Online By Product Category

57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.

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Consumers’ In-Store Smartphone Usage [INFOGRAPHIC]

Infographic - Consumers

84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.

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Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]

Chart - Mobile Ad CTRs By Device & Platform

Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.

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Most Popular Streaming Video Devices, August 2014 [CHART]

Chart - Most Popular Streaming Video Devices

While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.

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When People Check Their Smart Phones, June 2014 [TABLE]

Table - When People Check Their Smart Phones

US smartphone users are actually laggards in the morning, and relatively casual about checking their phones at night, compared with smartphone users in several other developed internet markets.

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