TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
The number of traffic deaths has been increasing since 2015 after a 40-year decline, with more than 40,000 people dying on the roads last year for the first time in a decade.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
This year, US adults will spend 1 hour and 54 minutes a day using apps on their smartphones, 7 minutes more than last year.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
The vast majority of mobile hotel bookings were booked via smartphone in Q1 2016.
Research from Econsultancy’s 2016 email marketing benchmarks report demonstrates that people more frequently turning to their mobile devices to check email, growing from 27% in 2011 to 55% in 2016.