Devices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]

Table - Devices People Plan To Buy In The Next Year

Smartphone purchase intent among respondents fell 4 percentage points year over year.

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Mobile In-Store Research By Category & Device, March 2014 [CHART]

Chart - Mobile In-Store Research By Category & Device

The desktop remains the device where even consumers with mobile devices spend the majority of their time when researching auto.

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Share Of Time Spent Consuming Content On Mobile By Category & Device, March 2014 [CHART]

Chart - Share Of Time Spent Consuming Content On Mobile By Category & Device

Mobile remains an area of distinct opportunity for dealer innovation, especially as consumers have yet to fully integrate mobile into the buying process.

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