Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.
Average order value for visitors referred by social networks grew each quarter during the previous year, but still lagged direct, email and search.
The retail store is also Millennials’ preferred place to browse for retail purchases, even among smartphone owners.
41% of American PC users and 11% of mobile users reported regularly using ad-blocking software, and usage rates in the UK weren’t far behind.
Mobile TV – defined as watching TV services while away from home on a smartphone, tablet or laptop – is growing in frequency.
Though they’re trying to dig themselves out of the hole, B2B marketers continue to miss the mobile mark.
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
The only activity of those identified for which smartphones are the primary device is social media use.
Roughly half of US smartphone owners say they check their phone a few times an hour or every few minutes .
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.