Next year will mark a milestone for US eCommerce, as more than half of digital buyers in the country will use a smartphone to complete a purchase during 2017.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Some 36% of US adults own a smartphone, computer and tablet.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
Slightly more than two-thirds of American adults (68%) now own a smartphone, representing a rapid rise from about half that proportion (35%) in mid-2011.
At the most basic level, boomers simply do not use smartphones as often as younger people do.
Many boomers have smartphones. But this ‘many’ does not rise to the level of ‘most.’
72% of US millennial smartphone users said their device’s camera function was indeed very important to them.