Frequency With Which Millennials Use Businesses’ Mobile Sites, June 2014 [CHART]

Chart - Frequency With Which Millennials Use Businesses

Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.

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Millennials’ Attitudes Toward Mobile Devices, June 2014 [CHART]

Chart - Millennials

Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.

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Consumers’ Restaurant-Related Online Activities, October 2013 [CHART]

Chart - Consumers

In an October 2013 study of US consumers conducted by the National Restaurant Association, 23% of survey respondents had ordered food using a smartphone or tablet in the past month.

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Devices Used To Buy Online By Product Category, June 2014 [TABLE]

Table - Devices Used To Buy Online By Product Category

57% of US internet users said they preferred purchasing cosmetics and personal grooming items, such as makeup, shaving products and facial cleansers, in-store.

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