Small Businesses
e-Strategy Trends’ continually updated collection of trends and statistics about small businesses for media, marketing, public relations, advertising and strategic communications professionals.
Percent Of Marketing Budgets SMBs Devote To Digital, Q4 2010 – Q3 2012 [CHART]
Small and medium-sized businesses devoted an average of 29% of their marketing budgets to digital media.
Read MoreEffective Small Business Marketing Tactics, April & October 2012 [CHART]
76% of small business owners are kept up at night by being preoccupied with how to attract new customers.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreAmerican Small Business Content Marketing Plans, 2013 [CHART]
More than half of respondents cited articles, social media content, blog posts and video as likely to play a larger role in 2013.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreAmerican Small Business’ Change In Content Marketing Efforts, 2013 [CHART]
Many small businesses are already using some form of content marketing to promote themselves—74% as of a January survey of US small businesses by BusinessBolts.com.
Read MoreHow SMBs Are Using Customer Relations Management Systems, February 2013 [CHART]
Beyond managing contacts (94%), 65% of SMBs are using their CRM for lead nurturing, and 59% each for email marketing and sales forecasting.
Read MoreSmall Biz Owners Perceptions & Use Of Social Media, February 2013 [CHART]
LinkedIn is not only the most commonly used social media tool by small businesses, but also the most positively perceived.
Read MoreSMB Local Advertising Spending By Medium, 2012 vs 2013 [CHART]
SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.
Read MoreSmall Businesses & Social Media Use, December 2012 [CHART]
Just 35% of the respondents said they are actively using social media, although 16% are interested in learning how to use social.
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