More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
Nearly all social media marketers worldwide believe Facebook produces the best ROI and is essential to social media marketing success.
LinkedIn is B2B firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process.
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
This infographic from Column Five looks at SlideShare as a content marketing vehicle.
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.
Let this infographic by SumAll and Buffr (via AdWeek) server as your cheat sheet to the length of stuff online.
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.