30% of US internet users have used a voice assistant to look for product information or purchase products—in other words, shop or buy. Google Assistant (13.9%) and Siri (13.1%) had the highest usage for these activities.
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
Roughly one-third of US households own a Smart Speaker. And it seems that the longer they own them, the more likely they are to use them for tasks previously accomplished through typing or swiping.
According to eMarketer estimates, 35.6 million Americans will use a voice-activated assistant device at least once a month this year—that’s a jump of 128.9% over 2016.
This infographic by PricewaterhouseCoopers illustrates the future of robotics and AI.
Nearly two-thirds of AI users in the US use these personal assistants to answer general questions.
Just over three in 10 Americans consulted a virtual personal assistant while they were on the move.
56% of US adult smart phone users have used a virtual personal assistant.
Mobile shopping apps were the most helpful, used by 27% and cited by 40% as useful for CPG shopping.
This infographic takes a look at mobile search engine optimization.