Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.
US smartphone users are actually laggards in the morning, and relatively casual about checking their phones at night, compared with smartphone users in several other developed internet markets.
Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.
Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.
Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.
Those ages 55 and up were significantly more likely than average to say they never had downloaded an app on their smart phone.
Varying levels of tablet ownership exist among mobile phone users, ranging from just 12% in Japan to 53% in Singapore.
Fewer than half of the respondents in Brazil, India, Turkey and Singapore voiced their satisfaction with loyalty program benefits.
Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2.