Nearly two-thirds of Gen Xers and Yers said they had decided not to make an in-store purchase based on information they found via smartphone.
The majority of US smartphone users in each age demographic studied used their phones at least sometimes while shopping in brick-and-mortar stores—and few felt guilty about it.
Some 65% of 18-29-year-old smartphone users (and 62% of device users aged 30-43) are willing to stop moving forward with a purchase based on new information they’ve turned up using their mobile device while shopping at a local business.
Because of younger consumers’ focus on price, 43% of students in the survey had showroomed.
While the store is still the retail channel of choice for a large majority of global consumers, it’s losing share to e-commerce at a rapid rate.
40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”
The most common activity among smart phone shoppers in Q1 was using a store locator (70%).
12% of US mobile phone owners in the 50-to-64 age group had used those devices in the prior 30 days to compare prices in-store.
58% of smart phone owners practice showrooming.
71% of retailers said social media is having a significant impact on their business, with a majority also citing mobile/online shopping (52%).