35% of US internet users showroomed, including nearly half of millennials and even 28% of seniors 65 and older.
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
In November 2013, 44% of boomers said they showroomed.
Overall, 41% of consumers reported using mobile applications while shopping in stores.
Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.
The use of mobile devices before or during in-store shopping trips influenced or helped to convert approximately $593 billion in US in-store retail sales in 2013.
Mobile technology had actually played a positive role when it came to driving in-person retail shopping.
78% of respondents reported Webrooming, or researching online before heading to a store to make a purchase.