This year, for the first time, more than half of the US population will use Facebook.
Facebook is the place to reach millennials of all political persuasions.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
As Instagram attracts marketers new to the platform, marketer usage of Twitter is plateauing.
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Instagram and Snapchat might be rising in popularity with youth, but they don’t hold a candle to Facebook in terms of overall time spent, at least among the 18-34 population.
This infographic by Dan Zarrella illustrates the effect of hashtag use on Instagram.
More than seven in 10 women said they shared online videos on Facebook.