More Americans use multiple social media platforms (42%) than do a single one (36%).
Facebook is the only mobile social application that a majority of SMBs have either used or plan to adopt this year.
Facebook and Google are dominant among smart phone apps, accounting for 7 of the top 10.
Nearly seven in 10 respondents said they either currently used or plan to adopt in 2014 Facebook for mobile marketing purposes.
With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013.
Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.
Fully 87% of American teens said they had sent or received a text message.
SMBs report being almost as likely to have a Facebook page as they are to have their own website.
According to McAfee, 97% of adults ages 50 to 75 go online daily.
Nearly 70% of agency executives planned to advertise on YouTube in 2014, while nearly one-quarter expect to run video ads on Twitter and about one in seven on LinkedIn.