With 25.5% reach among adult iOS and Android app users, Instagram ranked as the 10th-largest smartphone application during the 3-month period ending in October 2013.
Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.
Fully 87% of American teens said they had sent or received a text message.
SMBs report being almost as likely to have a Facebook page as they are to have their own website.
According to McAfee, 97% of adults ages 50 to 75 go online daily.
Nearly 70% of agency executives planned to advertise on YouTube in 2014, while nearly one-quarter expect to run video ads on Twitter and about one in seven on LinkedIn.
Some 20% of female cell phone users aged 18 and up use Instagram, compared to 16% of males.
B2B marketers now use an average of six social media platforms to distribute content, versus five last year.
Almost three-in-ten cell owners use Instagram on a weekly basis.
Some 18% of cell owners use Instagram on their phones.