This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
This infographic by Unmetric is based on an analysis of 100 U.S. brands and their social media activity, illustrating the best time to post on Facebook, Instagram and Twitter. Keep in mind the mileage will vary and the best approach is to pay close attention to when your audience is active on these platforms.
New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.