This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
YouTube is the most popular channel among all generations for product review videos.
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.
By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.
Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.
Facebook continues to be America’s most popular social networking platform by a substantial margin: Nearly eight-in-ten online Americans (79%) now use Facebook.
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic.
It’s well known by now that Instagram is the top social platform for post engagement rates, although those rates have been on the decline.