Short-Form Video

Fortune 500 Social Media Use By Platform, 2016-2018 [TABLE]

Table: Fortune 500 Social Media Use By Platform, 2016-2018

Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t…

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Dayparting On Facebook, Instagram & Twitter [INFOGRAPHIC]

Infographic: Social Media Dayparting

This infographic by Unmetric is based on an analysis of 100 U.S. brands and their social media activity, illustrating the best time to post on Facebook, Instagram and Twitter. Keep in mind the mileage will vary and the best approach is to pay close attention to when your audience is active on these platforms. 

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Top Social Video Platforms [VIDEO]

Chart: Top Social Video Platforms

New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.

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