Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.
Savvy publishers are finding success on Instagram with video, a format the social media platform added to its app back in 2013 in a move that seemed revolutionary at the time.
The smartphone camera has become central to teens’ social interaction, as reflected in the rise of camera-centric platforms like Snapchat and Instagram.
This infographic by MGD Advertising identifies the six trends that are the most important for digital marketers to budget for.
YouTube is the most popular channel among all generations for product review videos.
Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.