In 2018, nearly seven in 10 US marketers used Instagram for marketing purposes. eMarketer expects Instagram to nearly double its US ad revenues this year to $6.12 billion.
In 2018, 28.3% of US marketers used Snapchat for marketing purposes. eMarketer expects Snapchat to make more than $660 million in US ad revenues, an 18.7% increase from last year.
Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t […]
This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017.
Of the 1,000 US internet users surveyed, more than half (56%) of Gen Zers, ages 16 to 24, said they had increased their use of Snapchat in the past year, and another 55% of respondents said they are using Instagram more.
eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
This infographic by Unmetric is based on an analysis of 100 U.S. brands and their social media activity, illustrating the best time to post on Facebook, Instagram and Twitter. Keep in mind the mileage will vary and the best approach is to pay close attention to when your audience is active on these platforms.
New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.