Importance Of Diversity In Advertising By Industry, October 2014 [CHART]

Chart - Importance Of Diversity In Advertising By Industry

African-Americans are 38% more likely to make a purchase when the ads have African-Americans included in them.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

Chart - Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Consumers’ Top Benefits Of Newspaper Inserts, May 2014 [CHART]

Chart - Consumers

39% of US adult internet users favored newspapers for receiving ad inserts and fliers, compared with just 21% who preferred the web.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

US Omni-Channel Shopping Activity By Category, October 2014 [CHART]

Chart - US Omni-Channel Shopping Activity By Category

On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

The Biggest Holiday Shopping Days [INFOGRAPHIC]

Infographic - The Biggest Holiday Shopping Days

Nearly half (46 percent) of shoppers ended up buying in-store in 2013, up from just 35 percent in 2011.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

How Newspaper Print Ads Influence Consumer Shopping Behavior, September 2014 [CHART]

Chart - How Newspaper Print Ads Influence Consumer Shopping Behavior

52% of adults use print newspapers – including ads in regular news and classified pages and inserted circulars – on a weekly basis to assist them with their shopping planning and purchase decisions.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS